• kaye

THE GOLDEN AGE OF BEAUTY

Updated: Aug 30, 2019



THE SCIENCE BEHIND


An age-old secret to beauty has recently been revealed to the world and the beauty community is loving it. Adding 24K gold to skincare products have recently been a trend not only because it looks appealing on the skin with it’s shiny and luxurious look but also because of its intended benefits on the skin. Now, people might think gold in skincare products might be a little too over-the-top and a little pricey considering the fact that the products do, in fact, include actual pure gold in them. Don’t dismiss the product just by their look or price alone just yet, as most skin experts say they may have more than a handful of benefits to the skin. According to New York-based cosmetic dermatologist, Dr. Paul Jarrod Frank, Gold is used as an anti-aging ingredient, as it can help reduce inflammation which is the cause of most skin problems. He says when applied topically, it can also help brighten the skin.


LUXURY THROUGH THE AGES


Before modern science deemed gold as the next ‘it’ ingredient for facial creams and masks, the use of gold has been the ancient civilizations’ best-kept secret. Known as the “Skin of the Gods”, Egyptians believed gold has healing powers and could cure all sorts of mental and spiritual ailments. Even Cleopatra herself wore pure gold and included it in her beauty routine to give her a more radiant and youthful look. Romans used gold preparations to treat skin lesions and sores while Chinese empresses would massage it onto their faces because they believed it was the secret to youthful skin.


These days gold is now used in the treatment and rejuvenation of the skin as gold in its purest form is one of the softest metals and is easily absorbed by the skin. Some of gold’s benefits, when applied to the skin, is that it boosts blood circulation for better hydration, speeds the cellular process and activates collagen for cell regeneration. 24K gold’s numerous benefits also include slowing collagen depletion, skin elasticity restoration and the prevention of sagging skin through the activation of elastin on the skin. Gold in skincare is also known to have antibacterial and anti-inflammatory properties which can minimize swelling and reduce fine lines and wrinkles with continued use. Aside from gold’s many benefits as a skincare ingredient on its own, gold also takes the cake as it is one of the few ingredients added to skincare that can act as a conduit to help other important ingredients such as peptides and hyaluronic acid to be absorbed deeper into the skin making them more effective.


AQUA MINERAL’S GOLD PERFORMANCE LINE


So, for people looking into getting on the trend, getting products that not only look good on paper but also performs as it’s supposed to consider its hefty price tag. It’s a good thing the company Aqua Mineral has released its 24K Gold Performance line and offers both luxury and performance. Consisting of-of a mask, face serum, face cream and eye cream promises infused with essential ingredients with 24K gold. The standout among the entire collection is probably their 24k Intensive Mask which offers the luxurious feel of 24K Gold along with the brand’s signature Dead Sea minerals that work to skin's elasticity to create a supple, radiant and sensuously soft complexion.Applying the product on is also very cool! you first apply the mask on clean, dry skin using the spatula and keep it on for 5-10 minutes and once it’s completely dry run a magnet covered with tissue over the face and watch it get lifted from the skin!

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